Privacy Policy
Responsible Entity
Brandson Digital collects personal data when you visit our website, contact us, or use our Brand Checker tool. We use Google Analytics and Microsoft Clarity to understand how visitors interact with our site. Your data is protected under GDPR.
Contact email:
Last updated: August 19, 2026
Who We Are
Brandson Digital is a design studio (hereinafter "Brandson Digital", "we", "us", or "our").
Contact email: info@brandson.digital
This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website at brandson.digital, use our Brand Checker tool at checker.brandson.digital, contact us, or purchase our digital products (collectively, "the Services").
Legal Basis for Processing
We process personal data under the following legal bases as defined by the EU General Data Protection Regulation (GDPR):
Contractual necessity and pre-contractual steps. Processing required to respond to your inquiry, prepare a proposal, deliver services you engage us for, or deliver digital products you purchase.
Consent. Processing based on your choice, such as analytics and behavior-measurement cookies (see section 5) or marketing communications. You may withdraw consent at any time.
Legitimate interest. Processing for website operation, security, and fraud prevention, where our interests do not override your rights and freedoms.
Legal obligation. Retention of financial and tax records where required by applicable law.
What We Collect
Information you provide. When you contact us via the contact form or by email, we receive the information you choose to share: typically your name, email address, company, and the content of your message.
Technical data. When you visit the website, standard technical data is processed: IP address, browser type and version, device type, pages visited, and referring URL. This data is processed through our hosting infrastructure.
Usage and interaction data (with your consent). If you accept analytics cookies, our analytics tools collect information about how you use the website: pages visited, time on page, clicks, scrolling, and mouse movement. See section 5 for details.
Purchase data. If you purchase a digital product, the order and payment are processed by the payment provider or marketplace indicated at checkout. We receive order confirmation data (product, date, your email address) but never your card details.
Brand Checker data. When you use our Brand Checker tool at checker.brandson.digital, we process the website address you submit, your answers to the questions in the tool, and the free-text description of your customers. If you choose to provide it, we also process your work email address, together with your separate consent to receive our newsletter. The email field is optional and the report is produced whether or not you fill it in.
We do not knowingly collect sensitive personal data (such as health information, biometric data, or government identifiers).
How We Use Personal Data
We use personal data to respond to inquiries and prepare proposals; to deliver services and digital products; to operate, secure, and improve the website; to understand how visitors use the website (with your consent); to produce and store Brand Checker reports; to maintain financial records as required by law; and to comply with legal obligations.
Brand Checker. Your answers, together with publicly available information read from the website address you submit, are processed automatically to generate your report. We review submitted answers in order to improve the tool. We do not use them to train models. The report is stored so that it can be reopened at its own address.
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you. The Brand Checker applies a predefined set of rules to the information described above, and its output is informational only.
We will never sell, rent, or trade your personal data. We will not send you marketing emails without your explicit consent.
Cookies and Analytics
We use cookies and similar technologies in two categories.
Strictly necessary cookies. Required for the website to function properly, including a small cookie or browser-storage entry that remembers your cookie-consent choice. These cannot be disabled.
Analytics and behavior-measurement cookies (consent-based). With your consent, given via the cookie banner, we use the following tools:
Google Analytics 4 (Google LLC): aggregated statistics about website usage. Cookies:
_ga,_ga_*(typical lifetime up to 24 months).Microsoft Clarity (Microsoft Corporation): heatmaps and session replays showing how visitors interact with pages (clicks, scrolls, mouse movement). Cookies:
_clck(up to 12 months),_clsk(up to 1 day).
Session replay tools record on-page interactions to help us improve usability. Keyboard input and form fields are masked and are not captured in recordings.
These tools set cookies only after you give consent (Art. 6(1)(a) GDPR and applicable ePrivacy rules). You can withdraw or change your choice at any time via the Cookie Settings link on this website or by clearing cookies in your browser. If you decline, the website remains fully functional.
Third-party services
We share personal data only with service providers necessary to operate the Services:
Framer B.V. (Netherlands) provides website hosting, content delivery, and form processing. Data submitted through forms on this website is processed on Framer's infrastructure. Privacy policy: https://www.framer.com/legal/privacy-statement/
Google LLC provides analytics services (Google Analytics 4), subject to your cookie consent. Privacy policy: https://policies.google.com/privacy
Microsoft Corporation provides behavior analytics (Microsoft Clarity), subject to your cookie consent. Privacy statement: https://privacy.microsoft.com/privacystatement
Vercel Inc. (United States) provides hosting and infrastructure for the Brand Checker tool. Privacy policy: https://vercel.com/legal/privacy-policy
Supabase Inc. (United States) provides database storage for Brand Checker reports. Privacy policy: https://supabase.com/privacy
Groq, Inc. (United States) provides the language model used to classify the free-text answers submitted within the Brand Checker. Only that text is sent. Your email address is never included. Privacy policy: https://groq.com/privacy-policy
Payment providers. Purchases of digital products, where offered, are processed by the payment provider or marketplace indicated at checkout. Your payment data is collected and processed directly by that provider; we do not receive or store your card details.
We do not share personal data with any other third parties unless required by law, court order, or lawful government request, or to protect the rights, property, or safety of Brandson Digital, our clients, or the public.
Data retention
Inquiry correspondence is retained for as long as needed to handle the matter and for up to 24 months after our last exchange, unless a business relationship follows.
Brand Checker submissions are retained for 90 days from the date of the check. After that period your email address and the website address you submitted are deleted, and the report link stops working. Anonymised answer sets, which cannot identify you, may be retained to improve the tool. To have your submission removed sooner, write to info@brandson.digital.
Financial and purchase records are retained as required by tax and accounting law (up to 7 years).
Analytics data is retained according to the settings of the respective tools. Server logs are retained by our hosting provider for a limited period. Aggregated, anonymized statistics that cannot identify you may be retained indefinitely.
International Transfers
Our website hosting provider is based in the European Union. Google, Microsoft, Vercel, Supabase and Groq may process data in the United States; such transfers rely on the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses approved by the European Commission.
Your Rights
Under the GDPR you have the right to:
Access the personal data we hold about you. Rectify inaccurate data. Erase your data. Restrict processing in certain circumstances. Port your data in a structured, machine-readable format. Object to processing based on legitimate interest. Withdraw consent at any time, without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@brandson.digital. We will respond within one month.
You also have the right to lodge a complaint with your local data protection supervisory authority.
Security
We implement appropriate technical and organizational measures to protect personal data, including encrypted connections (TLS) and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children
Our Services are not directed at children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us with personal data, contact us at info@brandson.digital and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements. Changes will be published on this page with an updated "Last updated" date.
Contact
For any questions about this Privacy Policy or to exercise your data protection rights: info@brandson.digital